Tuesday, August 19, 2008

Historic Design Innovation

Historically, El Lissitzsky embodies 20th century innovation in graphic design as demonstrated in work which built on avant garde modernist movements such as Futurism which in turn spawned new movements like PROUN, his unique abstract style derived from Suprematism. He was technically proficient in multiple disciplines including, architecture, photography, and graphic design. This is particularly evident in his book, poster, and advertising art which utilized typography and shapes in ground breaking ways. His art was grounded in a life of continued cultural learning in religion and politics. His influence is clearly seen in work by any contemporary designer who utilizes photo montage. Jan Tschichold could be considered as a designer influenced by El Lissitsky's use of typography.
link to Getty research site

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